_
The official Omega SA website is now updated to reflect "Quantum of Solace" as the current James Bond film, and includes references to all three of the new James Bond watches for 2008.
Bottom line paragraph: "When Daniel Craig reprises his role as James Bond in Quantum of Solace, he will be wearing an OMEGA Seamaster Planet Ocean 600m Co-Axial Chronometer with a black dial (watch ref. 2201.50.00)."
But we already knew that.
For me, the "news" here comes in the paragraph immediately following. "Bond fans and OMEGA enthusiasts will know that 007 has been wearing Seamasters featuring blue dials since 1995 so the black face on the Seamaster Planet Ocean in Quantum of Solace marks a departure for James Bond." Not exactly, of course, since Daniel Craig started out as James Bond 007 wearing a Seamaster Planet Ocean BIG SIZE reference 2900.50.91 in Casino Royale. It remains currently available and continues to be included among the Omega "Watch Selections of James Bond."
So it's the word "departure" that strikes me. Does this mean for certain that we won't see the blue-dial Seamaster at all in Quantum of Solace? Not even in a flashback? or at the point where the new movie picks up from the close of Casino Royale? Never to be seen again?
Only time will tell. In the mean time, check out the new wallpapers! As always, the Omega SA website is permanently linked from the navigation bar to the left on this Blog.
_
Wednesday, October 1, 2008
Monday, September 29, 2008
Omega confirms James Bond watch model 2201.50 for Quantum of Solace
_
It's official.
International magazines are now on the stands featuring a full page print ad from Omega SA.
The latest wristwatch worn by Daniel Craig as James Bond 007 in Quantum of Solace is the Omega model reference 2201.50 (a/k/a 2201.50.00, 22015000) Seamaster Planet Ocean. This is the 42mm model that I included among the short list here in April [link].
(Don't let the name "Seamaster" throw you here: The watch models commonly referred to as "Planet Ocean" are actually known by the full moniker "Seamaster Planet Ocean," and have been for as long as James Bond has worn them.
_
It's official.
International magazines are now on the stands featuring a full page print ad from Omega SA.
The latest wristwatch worn by Daniel Craig as James Bond 007 in Quantum of Solace is the Omega model reference 2201.50 (a/k/a 2201.50.00, 22015000) Seamaster Planet Ocean. This is the 42mm model that I included among the short list here in April [link].
(Don't let the name "Seamaster" throw you here: The watch models commonly referred to as "Planet Ocean" are actually known by the full moniker "Seamaster Planet Ocean," and have been for as long as James Bond has worn them.
_
Saturday, September 27, 2008
Marketing Week questions product placement ROI for Omega watches in James Bond films
_
Two years later, folks who study product placement are still talking about that train scene in Casino Royale.
"According to a Millward Brown study into brand awareness in the 2006 Bond film Casino Royale," writes Camille Alarcon in the September 25, 2008, UK-based Marketing Week, "an exchange between fellow MI6 agent Vesper Lynd and Bond about what brand of watch Bond wore didn't have the desired effect for the featured brand....
"Four out of five respondents remembered Rolex as Bond's watch, and only one in five recalled Omega - the brand that was actually worn by Bond - despite the clumsy exchange.
"Millward Brown communications research director Dan White says, 'Omega had supported its presence with TV and print advertising, but according to 18% of people, the brand just doesn't fit very well with Bond. Omega might have aimed to build prestige from its placement, but by comparing itself to Rolex, the brand most associated with Bond, it overplayed its hand - and lost."
In September of 2006, jamesbondwatches.com ran a survey that found 53% of respondants most associated Rolex with James Bond, as compared to 44% for Omega [link]. In related, model-specific Polls, I asked watch aficionados to name their "favorite James Bond watch of all time" [link], and "second-favorite James Bond watch of all time" [link].
Overall, Rolex dominated each time I asked.
The Marketing Week article is titled, "A quantum leap in product placement." Circulation is 40,000.
_
Two years later, folks who study product placement are still talking about that train scene in Casino Royale.
"According to a Millward Brown study into brand awareness in the 2006 Bond film Casino Royale," writes Camille Alarcon in the September 25, 2008, UK-based Marketing Week, "an exchange between fellow MI6 agent Vesper Lynd and Bond about what brand of watch Bond wore didn't have the desired effect for the featured brand....
"Four out of five respondents remembered Rolex as Bond's watch, and only one in five recalled Omega - the brand that was actually worn by Bond - despite the clumsy exchange.
"Millward Brown communications research director Dan White says, 'Omega had supported its presence with TV and print advertising, but according to 18% of people, the brand just doesn't fit very well with Bond. Omega might have aimed to build prestige from its placement, but by comparing itself to Rolex, the brand most associated with Bond, it overplayed its hand - and lost."
In September of 2006, jamesbondwatches.com ran a survey that found 53% of respondants most associated Rolex with James Bond, as compared to 44% for Omega [link]. In related, model-specific Polls, I asked watch aficionados to name their "favorite James Bond watch of all time" [link], and "second-favorite James Bond watch of all time" [link].
Overall, Rolex dominated each time I asked.
The Marketing Week article is titled, "A quantum leap in product placement." Circulation is 40,000.
_
Friday, September 26, 2008
Omega posts Quantum of Solace Limited Edition details on website
_
It's official: Reference number 222.30.46.20.01.001 is the Omega Seamaster Planet Ocean Limited Edition being released for Quantum of Solace.
Well, at least insofar as those accepting only word directly from the horse's mouth. Details are now available on the Omega SA website.
Or perhaps I should say "some" details.
Among other things, there is no doubt that this model has a 45.5mm case. But for Joe Potential-Buyer-off-the-Street looking for a complete description in anticipation of purchase, some holes still need to be filled. For example: How many? Yes, there were 5,007 of a similar product associated with Casino Royale; but things can change (and often do). And what about that Quantum of Solace logo, subtle, but front-and-center?
"Breaking news" tends less to be my thing these days, since "breaking" so often leads to being "broken" when it comes to reliability long-term. So my angle on this as a real-time historian is more along the lines of covering how the story unfolds. What it looks like today, versus what it will look like tomorrow.
Current market conditions don't suggest to me a particular need to rush for those who may be looking to buy.
I'll keep you current as things move along.
Image: Omega SA website
_
It's official: Reference number 222.30.46.20.01.001 is the Omega Seamaster Planet Ocean Limited Edition being released for Quantum of Solace.
Well, at least insofar as those accepting only word directly from the horse's mouth. Details are now available on the Omega SA website.Or perhaps I should say "some" details.
Among other things, there is no doubt that this model has a 45.5mm case. But for Joe Potential-Buyer-off-the-Street looking for a complete description in anticipation of purchase, some holes still need to be filled. For example: How many? Yes, there were 5,007 of a similar product associated with Casino Royale; but things can change (and often do). And what about that Quantum of Solace logo, subtle, but front-and-center?
"Breaking news" tends less to be my thing these days, since "breaking" so often leads to being "broken" when it comes to reliability long-term. So my angle on this as a real-time historian is more along the lines of covering how the story unfolds. What it looks like today, versus what it will look like tomorrow.
Current market conditions don't suggest to me a particular need to rush for those who may be looking to buy.
I'll keep you current as things move along.
Image: Omega SA website
_
James Dowling comments on possible source of Dr. No Rolex
_
Reaction to the EMPIRE magazine story referencing a Daniel Craig Rolex continues.
Most recently, I received an opinion piece in response to a Thread I'd started on this matter in a vintage Rolex Forum. This from James M. Dowling, co-author (along with Jeffrey P. Hess) of The Best of Time: Rolex Wristwatches.
Specifically, recall that the EMPIRE article included this reference. "The story goes that the budget on Dr. No didn't run to a Rolex, and Cubby Broccoli, aghast at Connery's naked wrist, simply slipped off his own and handed it over."
Mr. Dowling isn't convinced. And he provides an interesting argument in favor of an alternative scenario. [more]
_
Reaction to the EMPIRE magazine story referencing a Daniel Craig Rolex continues.
Most recently, I received an opinion piece in response to a Thread I'd started on this matter in a vintage Rolex Forum. This from James M. Dowling, co-author (along with Jeffrey P. Hess) of The Best of Time: Rolex Wristwatches.
Specifically, recall that the EMPIRE article included this reference. "The story goes that the budget on Dr. No didn't run to a Rolex, and Cubby Broccoli, aghast at Connery's naked wrist, simply slipped off his own and handed it over."
Mr. Dowling isn't convinced. And he provides an interesting argument in favor of an alternative scenario. [more]
_
Thursday, September 25, 2008
What's behind Daniel Craig's Rolex choice?
_
Am I the first one to wonder if there isn't something more going on here?
Like I wrote yesterday, the October issue of EMPIRE features Daniel Craig as James Bond on its cover. Appropriate to the part, that image shows him wearing an Omega Planet Ocean watch. You know: "Omega," the company that has partnered with EON Productions to officially provide 007 with his wristwatch(es) in Quantum of Solace.
Yet Mr. Craig wears and/or talks about "his watch," a Rolex Submariner 6358 acquired as homage to Sean Connery's James Bond in Goldfinger.
Press interfaces for movies are well-orchestrated in general, and in my opinion are an art form when it comes to James Bond films. So why am I looking at not just a reference to, but an discussion about a Rolex watch in anticipation of a film slated to significantly feature the Omega brand?
Something else must be going on here. [more]
_
Am I the first one to wonder if there isn't something more going on here?
Like I wrote yesterday, the October issue of EMPIRE features Daniel Craig as James Bond on its cover. Appropriate to the part, that image shows him wearing an Omega Planet Ocean watch. You know: "Omega," the company that has partnered with EON Productions to officially provide 007 with his wristwatch(es) in Quantum of Solace.Yet Mr. Craig wears and/or talks about "his watch," a Rolex Submariner 6358 acquired as homage to Sean Connery's James Bond in Goldfinger.
Press interfaces for movies are well-orchestrated in general, and in my opinion are an art form when it comes to James Bond films. So why am I looking at not just a reference to, but an discussion about a Rolex watch in anticipation of a film slated to significantly feature the Omega brand?
Something else must be going on here. [more]
_
Wednesday, September 24, 2008
Has Daniel Craig identified the Goldfinger Rolex Submariner model number?
_
Well, the current edition of EMPIRE magazine does include this interesting passage:
"Daniel Craig likes to tell a story about his watch. It's a Rolex Submariner 6358, an exact replica of the one he remembers Sean Connery wearing in Goldfinger."
But before you get caught up in the wave, let me tell you that I'm not convinced we have a positive ID here (that may not even have been the intent of this "story").
See jamesbondwatches.com for full details and an exclusive analysis. [link]
_
Well, the current edition of EMPIRE magazine does include this interesting passage: "Daniel Craig likes to tell a story about his watch. It's a Rolex Submariner 6358, an exact replica of the one he remembers Sean Connery wearing in Goldfinger."
But before you get caught up in the wave, let me tell you that I'm not convinced we have a positive ID here (that may not even have been the intent of this "story").
See jamesbondwatches.com for full details and an exclusive analysis. [link]
_
Wednesday, September 17, 2008
What does James Bond fundamentally need to have in his wristwatch?
_
One of the arguments that to me has justified selection of a high-end wristwatch for James Bond is that it "can serve literally as currency in some parts of the world."
So imagine my satisfaction at reading those exact words in the September 2008 International Watch. Better still, they were specifically associated with the $9,200 Rolex Oyster Perpetual Cosmograph Daytona. The M-4 version of one watch worn by George Lazenby as 007 in the film version of On Her Majesty's Secret Service [link].
Of further interest is the overall feature that includes this Rolex. "In Search of Lost Time," by Rachael Palacios and Patty Palmer. It discusses so-called "retro-styled timepieces" currently being offered to meet demand for classic looks.
James Bond watches are timeless!
_
One of the arguments that to me has justified selection of a high-end wristwatch for James Bond is that it "can serve literally as currency in some parts of the world."
So imagine my satisfaction at reading those exact words in the September 2008 International Watch. Better still, they were specifically associated with the $9,200 Rolex Oyster Perpetual Cosmograph Daytona. The M-4 version of one watch worn by George Lazenby as 007 in the film version of On Her Majesty's Secret Service [link].
Of further interest is the overall feature that includes this Rolex. "In Search of Lost Time," by Rachael Palacios and Patty Palmer. It discusses so-called "retro-styled timepieces" currently being offered to meet demand for classic looks.
James Bond watches are timeless!
_
Monday, September 15, 2008
Canada to get 200 Omega "James Bond 007 Collector's Piece" watches
_
If you're an investor who follows allocations by market, this reference from the Edmonton Journal last Friday may be of interest.
Only 200 of the 10,007 limited issue "James Bond 007 Collector's Piece" watches will be available in Canada. This is according to an article by Dave Halliday titled "Omega launches collector's version of watch worn by James Bond," dated September 12, 2008. So at least the Canadian angle is news here.
Take the headline with a grain of salt: We have yet to see either confirmation or denial that any Omega Seamaster at all will be worn by Daniel Craig as James Bond in Quantum of Solace.
(Disclaimer: "Seamaster," as differentiated from "Seamaster Planet Ocean" models here.)
_
If you're an investor who follows allocations by market, this reference from the Edmonton Journal last Friday may be of interest.
Only 200 of the 10,007 limited issue "James Bond 007 Collector's Piece" watches will be available in Canada. This is according to an article by Dave Halliday titled "Omega launches collector's version of watch worn by James Bond," dated September 12, 2008. So at least the Canadian angle is news here.
Take the headline with a grain of salt: We have yet to see either confirmation or denial that any Omega Seamaster at all will be worn by Daniel Craig as James Bond in Quantum of Solace.
(Disclaimer: "Seamaster," as differentiated from "Seamaster Planet Ocean" models here.)
_
Saturday, September 13, 2008
Star Cars Museum claims to have Omega watch from GoldenEye
_
As part of what it promotes as "the largest collection of James Bond movie props on display in the USA," the Hollywood Star Cars Museum in Gatlinburg has a wristwatch featuring the Omega logo and identifies it with the movie GoldenEye.
Two months ago, I was there, and had the opportunity to spend a couple of hours without distraction in their 007 gallery.
That wristwatch didn't look like any Omega 2541.80 that I've ever seen. [more]
_
As part of what it promotes as "the largest collection of James Bond movie props on display in the USA," the Hollywood Star Cars Museum in Gatlinburg has a wristwatch featuring the Omega logo and identifies it with the movie GoldenEye.Two months ago, I was there, and had the opportunity to spend a couple of hours without distraction in their 007 gallery.
That wristwatch didn't look like any Omega 2541.80 that I've ever seen. [more]
_
Subscribe to:
Posts (Atom)